SPONSORS VANARAMA SHORTLISTED FOR 2015 SPORTS INDUSTRY AWARD
Friday Feb 13, 2015
The Football Conference is pleased to announce, Vanarama.co.uk, the UK’s leading van leasing company, have been shortlisted for a Sports Industry Award for their title sponsorship of the Football Conference – ‘The Vanarama Conference’.
The Vanarama Conference is shortlisted in the category or the ‘Best Sponsorship of an Event or Competition’ alongside BMW’s 2014 Ryder Cup golf partnership and Stella Artois work as The Official Beer Supplier of the Wimbledon Tennis Championships
The sponsorship was brokered by London-based sports marketing consultancy SportQuake who also manage the day-to-day activation.
As a result of the partnership, which is in its first year and has been extended to include the 2015-16 season, Vanarama’s brand awareness amongst football fans currently tracks at 25%.
In addition to contractual rights including monthly manager and player awards, training wear branding and extensive stadium presence at all 67 Football Conference clubs, Vanarama’s fan-driven sponsorship activation has included set piece activations around key calendar dates.
Thanks to Vanarama, famous faces including Michael Owen, Robbie Savage and Matt Le Tissier were amongst more than 2,000 who tweeted their support for the Non-League Day campaign #Thumbsup4NLD and Vanarama also backed Football Conference clubs playing in the FA Cup to raise awareness in the wider football community.
Innovative Football Conferences prize giveaways, including Santa’s Van and Van-en-Tine’s Day, operated through Vanarama’s social media account have resulted in a growth in followers of 1,800 per cent since the season kicked off.