Sunday Oct 16, 2011

ALFRETON Town Football Club went out into the community to help re-open the revamped Wilkinson store in the town centre.

Picture album by Dave Pursglove here

Reds commercial manager Steve Elliott, director Roger Webster, mascot Jasper, Football in the Community Officer Lee Albrighton and several first team players helped take part in a ribbon cutting ceremony to declare the new-look store open last Thursday.

They were joined by three long serving members of staff, Sue Kirk, Janice Stokes and Carol Marchant, Wilkinsons' head of Human Resources, Richard Clague and store manager, Lisa Brindle.

As part of Wilkinsons' commitment to the local community, Lisa then presented Steve with a cheque donation to go towards the club's Football in the Community Scheme, which will help towards purchasing new equipment to allow young children to benefit from coaching.

Maggie Brown, a representative from the local Age UK centre, situated on High Street, also attended on the day to collect duvets and hot water bottles, which were donated to the charity by the store, to be distributed to those in need in the local community.

Customers were kept up to date of the store's re-opening activities by a traditional town crier, who announced the store's relaunch around the town centre throughout the morning.

The fun continues on Saturday 15th October when the first 50 shoppers through the doors with children will receive a free pack of Halloween themed sweets and a face painter will be transforming children into a variety of spooky ghosts and ghouls.
Lisa said: "Re-opening day has been a resounding success and I am incredibly proud of what the team has achieved. The store looks better than ever and we have already received some fantastic compliments from our loyal customers about the bright and modern design, which makes all the hard work worthwhile.

"It was great to have the representatives from Alfreton Town Football Club along to help us re-open the store - Jasper went down brilliantly with customers and posed for lots of pictures. They really helped to make the relaunch a memorable occasion for everyone involved."

Steve Elliott commented: "It has been an absolute pleasure joining Wilkinson today as the store unveiled its rebranded image. The club is extremely grateful for the donation to our Football in the Community Scheme which will provide essential equipment for aspiring young players."

A family owned firm after 80 years of trading, JK Wilkinson opened his first store, situated on Charnwood Street, Leicester, in 1930. The company's portfolio has expanded significantly over the eight decades that have followed, and there are currently 361 stores across the UK, including 10 in Scotland.

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